What do we do, when we need to find anything, of course we “Google It“. Unknowingly it has become part of our daily life . So why not take benefits from the services provided by Google . One of these service is ‘Google My Business’ . Let’s find out how can you improve online presence of your Photography Business using ‘Google My Business’ .
One of the best aspect of ‘Google My Business’ is that it’s free to use . You can create a separate gmail account for your business . If you already have it , Congrats !! you have already taken first step towards improving your online presence .
Let’s go through the steps one by one, on how can you use ‘Google My Business‘ to it’s best level possible .
Name of Business
Name is the on first priority when your business is listed in any search on google . While naming your business on google don’t forget to add keywords like ‘Photography’ , ‘Photographer’ , ‘Photographer & Videographer’ , ‘Wedding Photographer’ etc along with the name of your business . As it will help you rank higher in the search related to photography . You can add the name of your city at the end to result in the searches related to your city .
Photos are the first impression of your business . It speaks about quality of your work and variety of services you are offering . Add photos as per different categories provided by google . Put best of your work in front , which is visible on google search of your business . Add maximum photos to display amount of work you have done . Keep updating photos with latest work .
Add the number which is available in the business hours and which you can answer easily from anywhere . Try to use a separate contact number for your business . Avoid using personal contact number. Treat every call as the potential lead. Because every lead can grow your business!
Rating & Reviews
Most of the time we are bothered to ask our customers to rate and review our business . Try to get positive reviews and highest ratings from the customers . Try to satisfy them with your work , offer discounts if something goes wrong but don’t let the rating fall . As your rating grows you will automatically move to the top of the list and ultimately it will bring you more customers .
Try to add website of your own , do not add the profile or portfolios from any other websites . It looks more professional if you have your own website as it is the best way of showcasing your work and sharing knowledge through your own platform .
Address should be detailed and easy to find . Add name of your area , nearest landmark and pin code so that customer can easily find your office or studio .
Add suitable working hours when you are available at your office or studio . Working hours are for your customers to check your availability . On holidays or any other personal occasions you can mark it closed for that particular day if you are not available to work .
Handling ‘Google My Business’ is a regular stuff , so get into the habit of using it everyday or every alternate day . You can use it from ‘Google My Business’ website as well as app .
So maximize your business visibility and ultimately your business by following these simple steps.
Team Camrilla .